Anghami partners with ֱ’s Athar Festival to highlight local talent

As part of the partnership, Anghami will host a live DJ artist booth and sponsor the ‘Marketing Communications Team of the Year’ Award. (Supplied)
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  • Anghami will host Athar’s official podcasts on its platform to expand festival outreach

RIYADH: Anghami, a leading music and entertainment streaming platform in the Middle East and North Africa, announced on Wednesday its partnership with Athar – Saudi Festival of Creativity 2025 to help promote regional creativity, culture and innovation. 

As a general partner to the two-day festival, Anghami will host Athar’s official podcasts on its platform to extend “the conversations, insights, and learnings from the festival to millions of listeners digitally.”

Anghami will also host a live DJ artist booth during the event, set to take place on Oct. 21-22 in Diriyah, and sponsor the ‘Marketing Communications Team of the Year’ Award. 

The collaboration aims to underscore Anghami’s “wider mission to empower talent, inspire innovation, and amplify Arab voices on the global stage; continuing to build meaningful connections with audiences while shaping the future of entertainment and creativity across ֱ and the wider MENA region,” the streaming platform said in an official statement.

Eddy Maroun, co-founder at Anghami, said partnering with Athar extends the company’s objective to empower talent through “bringing together the brightest creative minds and celebrating the power of ideas, music, and innovation.”

Kamille Marchant, Athar Festival Director, said the partnership with Anghami, alongside other major industry players, aims to expand the festival to its “biggest and boldest edition yet.”

“As one of the Middle East’s leading music and entertainment platforms, Anghami’s presence at the festival will amplify our message and support us in delivering an unforgettable experience for the creative marcomms community,” said Marchant.